AT&T AdWorks + DirecTV tasked our creative team with creating a video to introduce the newly formed AT&T AdWorks + DirecTV Ad Sales company. We based our idea on the new ad campaign, featuring people transforming into shapes. Expanding on this, we developed a metaphorical world illustrating various benefits of the partnership, emphasizing the idea that "More is More.
As the lead designer and animator, I kicked off the project with a lively mood board and a compelling storyboard to shape the video's visual vibe and key message. With a solid concept, I dove into Cinema 4D, crafting a dynamic 3D environment. I brought the world of data scientists and everyday individuals to life using vibrant character rigs in dynamic motion. This meticulous process, marked by attention to detail, ensured a polished and captivating representation. The immersive experience was not only captivating but also enlightening, deepening my expertise in Cinema 4D.
LAUNCH OF
AT&T ADWORKS + DIRECTV
AT&T AdWorks
Software: Cinema 4D, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Media Encoder
MORE IS MORE
The "More is More" campaign served as the strategic branding initiative for the merger between AT&T AdWorks and DirecTV.
To boost the impact of the ad campaign, our creative team stepped in and crafted a 60-second video to effectively convey the campaign's message.
MOODBOARD
In the early stages of video creation, the moodboard played a pivotal role in envisioning the video's aesthetic. It guided us in exploring captivating shapes, patterns, color schemes, and innovative ways to shape a dynamic crowd scene.
STORYBOARD
Drawing inspiration from the moodboard, I bring my vision to life by sketching out a storyboard. This includes an initial script for the video and a simple yet detailed visual description. It's like mapping out the adventure before we embark on the video-making journey!
