ADDRESSABLE TV ADVERTISING

AT&T AdWorks

Our small but mighty team at AT&T AdWorks was challenged to come up with a 60sec video for AT&T AdWorks pinpointing what addressable TV advertising is all about. Our approach to this new AT&T video is somewhat the continuation to previous video Launch of AT&T AdWorks + DirecTV. We also made the decision to add 2D graphic elements to make it aesthetically more pleasing.

Software: Cinema 4D, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Media Encoder