A LOOK INTO THE FUTURE
AT&T AdWorks
Our team was tasked with demonstrating a "Look Into the Future of Advertising" through the eyes of a Media Buyer. The goal was to blend real-world scenarios happening in real-time with a Media Buyer who is strategically adjusting their campaign to reach their customers at the right time, right place, and with the right message.
Aesthetically, we wanted this project to feel "futuristic, clean, sleek, modern". I handled all motion graphics and video editing. This was an ambitious project as I assisted the creative director in brainstorming the concept for this video, to design and create multiple different UI interactive experiences that would later be displayed on a big screen to help tell the story. This was a great video production experience as I collaborated with an amazing group of people.
Software:
Adobe After Effects, Adobe Premiere, Adobe Photoshop, Adobe Illustrator, Adobe Media Encoder
AT&T Big Data Visualization
Here are some initial animation I created for this project.