AT&T ADWORKS LAB

The AT&T AdWorks Lab challenged our in-house creative team to craft an immersive journey unveiling AT&T Lab's vibrant "History of Innovation." This experience, meticulously tailored for the web, seamlessly extends to touch via interactive display adapters on TVs. We harnessed the collective power of Design, UX/UI, Motion Graphics, and Web Development to sculpt a dynamic narrative that seamlessly resonates across Web, Mobile, and Tablet platforms, offering a rich exploration into the tapestry of innovation.

In my role as the lead designer and animator for this project, I played a pivotal role in the entire project life cycle, ensuring careful attention to details. Collaborating closely with the team of designers, I actively contributed to brainstorming sessions and conceptualized creative ideas aligned with the project's objectives.

Software: Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Upon solidifying the concept, in collaboration with highly skilled developers, we initiated the creation of a comprehensive wireframe, following sketch design concepts and color scheme to shape the project. Taking charge of the final design phase, I was responsible of all motion graphics and interactive animations. I was also responsible for exporting all design/animation assets for the developers.

This project stood out as one of the most challenging yet immensely satisfying endeavors due to its ambitious nature. I extend special appreciation to the creative team for their dedication and hard work in steering this project from its conceptualization to its final realization.