Our creative team at AT&T Adworks was tasked with developing a new look and feel for the company’s introductions video. The challenge was to create a hybrid look that could fit into both the AT&T AdWorks Lab and Sales Collateral. The team went to task on recreating the Lab’s icon set in 3D to give it a flat look with some added dimensionality. We used triangles to bridge the gap with our collateral while organically sprinkling the throughout to give the feeling of complexity.
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