Launch of AT&T AdWorks + DirecTV

AT&T AdWorks + DirecTV challenged my team to come up with a new video introducing the launch of the newly formed AT&T AdWorks + DirecTV Ad Sales company. We had to leverage the new ad campaign as the basis for our idea centered around people forming into shapes. We expanded the idea creating a metaphoric world representative of various advantages the new partnership offered and the idea that "More is More".
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