AT&T AdWorks - Addressable TV Advertising

Our team was challenged to come up with a 60sec video for AT&T AdWorks pinpointing what addressable TV advertising is all about. Our aproach to this new AT&T video is somewhat the continuation to previous video Launch of AT&T AdWorks + DirecTV. We also made the decision to add 2D graphic elements to make it aesthetically more pleasing.

We had an amazing collaborative team and wan't to thank Adam Perlis, Daniel Marin, Ben Kogan, Daniel Lapidus and Jonathan Hanst for making this possible.

MANAGING DIRECTOR: Kelvin Fadul
CONCEPT / ART DIRECTION: Kelvin Fadul, Adam Perlis, Daniel Marin
WRITER / EDITOR: Kelvin Fadul, Adam Perlis
STORYBOARD ARTIST & ANIMATIC: Kelvin Fadul
DESIGNER: Kelvin Fadul, Daniel Marin
MOTION DESIGNER: Kelvin Fadul, Daniel Marin
3D GENERALIST: Daniel Marin
COMPOSER: Ben Kogan (Wolf & Rabbit Music)
SOUND PRODUCER: Daniel Lapidus
VO: Jonathan Hanst

Animatic video
Back to Top